Wordsworth Communications Named Agency of the Year by PRSA - Cincinnati
Every year the Public Relations Society of America (PRSA) Cincinnati Chapter presents its local equivalent of the Anvil Awards to showcase and honor exemplary work in the field of public relations. Called the Blacksmith Awards, the 2011 ceremony was held on November 16, and Wordsworth Communications received a number of major distinctions.
The agency received a Blacksmith Award as the “2011 Agency of the Year”, a Blacksmith Award honoring Wordsworth’s Christine Demeropolis as Cincinnati’s “Young Professional of the Year”, and a Blacksmith Award for “Best Social Media Campaign” on behalf of client Protect-a-Bed.
Wordsworth also won a Bronze Social Media Award on behalf of Verizon Wireless and a Silver Special Event Award recognizing work performed for The Kenwood by Senior Star senior living facility.
 occupy movement is food for thought to bankers, legislators
Comments by Wordsworth President and CEO Mike Maul about Occupy Movement-related communications have appeared recently in a number of banking and legislative news sources. He encouraged banks to do more to defend their brands, their services and their reputations.
"Granted, being under fire is no picnic," Maul said. "Plan A often devolves to burying your head in the sand and ignoring the threat until it goes away. By the time companies get around to Plan B, the damage can be astronomical. Unanswered criticism can be a very costly strategy.”
 Wordsworth Earns High Marks in International Peer Review
Wordsworth Communications recently learned the agency was rated “Very Good” following an in-depth review by other agency owners who are members of the Worldcom Public Relations Group, the world’s leading partnership of independently owned public relations counseling firms in 95 cities worldwide. The review was conducted in October, and evaluated the agency in categories such as strategic approach, client satisfaction performance metrics, quality control and management standards.
Peers reviewing Cincinnati-based Wordsworth included the President and CEO of RLF Communications in Greensboro, North Carolina and the Founder and Managing Partner of Linhart PR in Denver. Following the nearly three-hour review, Wordsworth was informed that it satisfied all measurement criteria for quality and professionalism. Reviewers were impressed with Wordsworth’s creative ideas, innovative and effective campaigns, solid systems and fundamentals and its “long legacy of leadership in the market.”
 Why Not Give a Little?
These days, area charities continue to feel the pain of increased need and reduced contributions from traditional sources. But they know how to do a lot with a little, and even small contributions from businesses can make a big difference.
In environments like this, every little bit helps. Recently Wordsworth has divided up nearly $6,000 to help ten nonprofit charities, including:
Patty Brisben Foundation for Women
People Working Cooperatively
Every Child Succeeds
Greater Cincinnati Foundation
Junior Achievement of Greater Cincinnati |
Hospice of Cincinnati
Fernside Center
Findlay Market
Freestore Foodbank
Girls on the Run – Greater Cincinnati |
We encourage other small business in the area to join in supporting some of the many deserving nonprofit providers of care and services who will appreciate your help, now more than ever.
So Long 2011
All in all, 2011 was a good year in the corner of the world where we live at Wordsworth -- filled with accomplishments, hard work and fun.
Wordsworth turned 22 (what a great age!)
Some people became engaged... Other people got married
 
Some graduated from college... Others returned to America
 
And some people welcomed new grandbabies!
We welcomed new clients, too, and were doubly privileged to continue serving clients we have enjoyed and worked next to now for many years.
And when it comes to describing a good year, Wordsworth just couldn’t say it any better than that.
More News From Wordsworth...
Demeropolis Promoted to Senior Account Executive at Wordsworth Communications
Christine Demeropolis has been promoted to senior account executive at Wordsworth Communications, Greater Cincinnati’s oldest and largest independent public relations agency. For the past year and a half she served as account executive at Wordsworth.
In her new position, Demeropolis will handle a variety of complex accounts that involve strategic planning, media relations, social media executions, news monitoring and helping direct larger account teams. She serves on the following account teams: People Working Cooperatively, LasikPlus, Protect-A-Bed and Verizon Wireless.
Demeropolis joined the agency in March, 2010. She holds a bachelor’s degree in communication from Ohio University, and is active in the Cincinnati Chapter of the Public Relations Society of America.
WORDSWORTH ADDRESSES INTERNATIONAL PR GROUP AT HAWAII CONFERENCE
Joe Shields, executive vice president of Cincinnati-based Wordsworth Communications, addressed attendees on the topic of agency best practices earlier this month at the Worldcom 2011 Americas Conference held October 12-14 in Honolulu. The conference was attended by senior executives of independently-owned PR firms from throughout the United States and many parts of the world, including Argentina, Australia, Brazil and Thailand.
Shields’s October 13 presentation, entitled “Help Me Help You”, focused on successful ways Wordsworth has developed to quickly forge productive shared marketing partnerships with new clients.
“The presentation speaks mainly to those whose PR tactics call for publicity and Word-of- Mouth (WOM) exposure, either within legacy media or in the social media space,” Shields said. “Discussions of random story ideas are usually channeled into discussions of strategy and one of the most valuable results is the creation of a valued and trusted partner.”
 The Worldcom Public Relations Group is the world’s leading partnership of independently owned public relations counseling firms, with 107 offices in 95 cities worldwide.
Wordsworth Communications is a full-service marketing communications and public relations agency based in downtown Cincinnati, Ohio. Founded in 1989, the company helps manage the B2B and consumer brands of multi-national, national, regional and local companies. Typical services include strategic communications planning; market analysis; trade show support; print, broadcast and social media relations programs; and special events.
Wordsworth Announces Two Promotions
Wordsworth Communications, a 14-person full-service public relations and social media marketing agency in downtown Cincinnati, has promoted two of its partners into new senior roles. Joe Shields, formerly senior vice president, has become executive vice president, and Bridget Castellini has moved from a vice president to senior vice president.
Shields joined Wordsworth in 1992, and became a partner in the agency in 2000.
He is a 1986 graduate of Northern Kentucky University and lives in Park Hills, Kentucky.
Castellini joined the PR firm in 1997 and was named a partner in Wordsworth Communications in 2005. She is a 1994 graduate of Xavier University, and resides in Mt. Lookout.
Wordsworth Communications provides services in the areas of publicity, digital marketing, social media, event promotion and crisis management. Founded in Cincinnati in 1989, Wordsworth Communications is Cincinnati’s oldest independent PR agency, and serves a local, regional, national and international client base. In 2010, Wordsworth joined the Worldcom Public Relations Group, the world’s leading partnership of independently owned public relations counseling firms, with 107 offices in 95 cities worldwide.
Strong Joins Wordsworth Communications
Taylor Strong has joined Wordsworth Communications as Account Executives. Taylor has come to the agency with broad experience in public relations, media relations, writing, and marketing. In her new role, Ms. Strong will help plan, develop strategy and implement public relations and media relations programs for several key agency clients, including the University of Cincinnati Foundation and the Cincinnati Continuum of Care for the Homeless.
Prior to joining Wordsworth, Ms. Strong spent three years working in the Pacific in Colonia, Yap, Fed. States of Micronesia, as a teacher and as chief clerk for the Yap State Legislature. Before moving abroad, she worked at Dittoe Public Relations in Indianapolis and then continued PR practice on the island, by forming a non-profit, public relations agency (Stone Money Communications). She also volunteered as a radio host and television anchor for the island's media. She holds a Bachelor’s degree in Journalism from the University of Alabama.
SKYLINE CHILI NAMED TOP CINCINNATI BRAND IN BUSINESS COURIER'S 2011 BOOK OF LISTS
For this year's Book of Lists publication, Business Courier editors and reporters compiled a list of what they considered to be Cincinnati's Top 100 brands, and asked readers to select 25 that they felt best represented Cincinnati's top brands. Wordsworth client Skyline Chili topped the list at number one. Click here to read the full article at bizjournals.com.
lasikplus provides free laser vision correction surgery for wounded warriors
On Friday, January 28, 2011, LasikPlus gave two Houston-based Wounded Warriors free laser vision correction. Dr. Mattioli and his staff were proud to treat Hector Barajas and Agnes Lai, both military veterans who were injured while serving our country in Iraq. Watch the full video here.
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