Wordsworth Clients in Winners Circle at the Kentucky Derby

The 2010 Run for the Roses was a big deal for two of Wordsworth’s clients: Kroger and The Galt House.

Many people don’t know that The Kroger Company is the world’s largest florist. So, there was no company better suited to take on the most famous symbol of the Kentucky Derby: the Garland of Roses. It took a dozen of the company’s master florists approximately seven hours to create the Garland of Roses, which measured 122 inches long by 22 inches wide, weighed approximately 40 pounds, and contained more than 400 roses. The garland is made entirely of Freedom roses, a variety that was selected for its rich red color, bloom size, stem length and foliage. Dozens of floral employees sorted through thousands of roses to select only the very best for presentation.

Another Wordsworth client, The Galt House, also played an essential role in the annual Kentucky Derby tradition. The famous Louisville riverfront hotel is the lodging establishment of choice for the race and its many celebrity guests. Wordsworth began working with the Galt House Hotel in the fall of 2009 to promote its various Derby packages through local, regional and national media relations. The result? The Galt House once again sold out of rooms for the 2010 Derby, creating a once in a lifetime experience for many of its guests.