Skype Makes World Smaller for PR Pros

Skype, the free web-based service for instant messaging, phone calls, and video calls, is changing the way public relations firms like Wordsworth Communications interact with clients, members of the media and each other. With 560 million users worldwide, Skype has 160 million more users than Facebook.

In recent months, various agency teams have tapped the power of this service to connect clients with reporters in other states for TV interviews, to bring a speaker to events from out of town and to coordinate with reporters and bloggers on projects, not to mention to meet face-to-face with our Wordsworth team member who works from Seattle.

As the number of ways individuals can communicate increases, flexibility and understanding of best practices and technologies are essential. Public relations professionals used to be limited to email, fax and phone to reach reporters. Today, it’s just as common to contact reporters via Twitter, Facebook, LinkedIn or Skype.

To learn more about Skype, visit the Web site at www.skype.com.