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Print Media In Peril, But Surely Not Dead
These days, a lot of people are predicting the downfall of print media. And why wouldn’t they? Readers are changing the way they consume news. Articles are going online, readership is dropping, ad revenue is falling, space for content is shrinking and the industry as a whole has experienced round after round of layoffs, bankruptcies and closings. There is even a Web site dedicated to tolling the death knell of newspapers, Newspaper Death Watch.
But guess what? Print media may be in peril, but it isn’t dead yet.
Click here to read more.
On The Road Again
 What comes first: The media contact or the story idea? Like the chicken and the egg, both are important, but does one outweigh the other?
Well great contacts may help get a reporter’s ear, but after that the story will either stand or fall on its own merit. Here’s a good case in point. For the last four summers SunnyD and Wordsworth Communications have traveled together across America on the SunnyD Road Trip. The cross-country tour takes a van on the road to connect with local communities, encouraging kids to engage in fun summer activities and try out samples of new SunnyD beverages.
Click here to read more.
Day Job: PR
Night Job: Blogger
 Seeing two sides of the same issue is often a good thing. But in the case of counseling clients on social media issues it is almost essential. That’s why at Wordsworth Communications, all the members of our social media strategy team are PR people by day, and bloggers by night. As experts in both fields, we straddle the fence, so-to-speak, and the insight we've gained as a result has been invaluable.
Shannan Boyer is a good case in point. She is a social media supervisor at Wordsworth Communications, a parenting blogger, co-founder of Cincinnati Women Bloggers, and our resident expert in all things blog-related. She says her experience as both a blogger and a public relations pro have helped her do both better.
Click here to read more.
Photo credit: Josh Hallett
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Wordsworth Communications
(513) 271-7222
www.wordsworthweb.com
Employee Milestones
 Congratulations to Irene Sweatland, Administrative Operations Manager, who recently celebrated her fifth anniversary with Wordsworth. She joins an elite (but not very mobile) group! Half of Wordsworth’s employees have worked at the agency for five years or longer.
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"Show" Business
 Did you know Wordsworth helps clients manage their trade show communications? In a few weeks, we'll be heading to Anaheim for the Solar Power International Show, on behalf of our client Bonfiglioli USA!
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