Wordsworth - a full service public relations & marketing communications company
Crisis Management
Few events in the life of a company are as trying - or potentially damaging - as a crisis. How the company publicly responds can literally be a "make or break" proposition.

In times of crisis, Wordsworth can be an invaluable partner. Our extensive experience and intimate understanding of media crisis coverage allows us to provide immediate strategic and tactical counsel as well as hands-on media management. This includes speech writing, news releases, and public statements - and deciding how to best disseminate the information.

For companies who have the luxury and foresight to "think crisis" in the absence of an acute event, we can help plan for your perhaps unwanted turn in the spotlight. Together, we will develop a crisis communications plan - including chain-of-command, notification mechanisms and procedural review - that makes sense for your organization and can be activated when and if the time comes. And part of our service is 24-hour, seven-day-a-week availability of senior Wordsworth management.

Crisis situations in which we've been involved include:
  • Product tampering
  • Labor unrest
  • On-site accidents
  • Workplace fatalities
  • Legal indictment
  • Bankruptcy
  • Embezzlement
  • Food poisoning
  • Robberies
  • Race relations
  • Land/site acquisition and development
  • Health risk
Crisis Management